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It tells the story of a small Spanish town, Villar del Río, which hears of the visit of American diplomats and begins preparations to impress the American visitors in the hopes of benefiting under the Marshall Plan. A central theme of the film is the stereotypes held by both the Spanish and the Americans regarding the culture of the other. Hoping to demonstrate the side of Spanish culture with which the visiting American officials will be most accustomed, the citizens of Villar del Río (Soria) don unfamiliar Andalusian costumes, hire a renowned flamenco performer, and redecorate their town in Andalusian style.