Alan Partridge has had many ups and downs in his life. National television broadcaster. Responsible for killing a guest on live TV. Local radio broadcaster. A nervous breakdown in Dundee. His self-published book,'Bouncing Back', subsequently remaindered and pulped. This film portrays the events of the greatest low-to-high-ebb spectrum in his life to date ? specifically how he tries to salvage his public career while negotiating a potentially violent turn of events at North Norfolk Digital Radio.